Top 5 Personalization Apps on Android in the UK Q2 2023

In the second quarter of 2023, the top 5 personalization apps on the Android platform in the United Kingdom exhibited varied trends in weekly downloads, revenue, and active user numbers. Here’s a closer look at their performance.

Keyboard themes : fonts, emoji saw fluctuating weekly downloads, peaking at 17.8K in mid-April and ending the quarter at 7.8K. Revenue showed a similar pattern, with the highest weekly revenue of $140 in mid-April. Active users increased steadily, starting at 8.1K at the end of March and reaching 35.6K by the end of June.

Zedge™ Wallpapers & Ringtones maintained a relatively stable performance in weekly downloads, averaging around 7K-10K. Weekly revenue remained consistent, peaking at approximately $3.5K in late April. Active users hovered around 110K to 135K, showing a slight decline towards the end of the quarter.

Pixel Shimeji - Desktop Pet experienced moderate download numbers, with a peak of 13.2K at the beginning of April and ending with 7.9K in the last week of June. Active users grew significantly from 10K at the end of March to 37.6K by the end of June. Revenue was minimal, with only a few weeks showing any earnings.

Facemoji AI Emoji Keyboard had steady weekly downloads, peaking at 10.3K in early April and ending at 3.9K in late June. Revenue was relatively low but consistent, with a peak of $191 in mid-April. Active users saw a gradual decline from 50.7K in late March to 37.7K by the end of June.

Themepack - App Icons, Widgets showed varied download numbers, with a peak of 13.2K in early April and a low of 3K by the end of June. Revenue remained steady, peaking at $257 in the last week of June. Active users fluctuated between 33K and 45K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.